How to Brand Your Blog – A Designer’s Serenity
What is a kingdom without a king? A genie without a wish? A blog without a branding?
The impetus to inscribe your latest, brightest ideas, thoughts or soliloquy into the vast folds of the internet as a ceremony of immortalizing your perception of the world around you might seem like the greatest thing since buttered toast.
So you get down to setting up a blog yourself with one of these cozy, little DIY blogging platforms.
It’s moving along splendidly! You hunt down that perfect theme and this very clever moniker for your channel, but wait, what is this? You have to choose an image for your blog as well?
Seems easy enough, but then you come to the realization that this is not exactly your Twitter account, nor is it as contained as your YouTube channel. This right here is a far more overarching setting entirely dependent on your nurturing inputs to blossom into a fragrant (and profitable) behemoth or rot away – like millions of its counterparts – into damned anonymity.
The logo used to brand your blog plays an undeniably crucial part in the audience retention and eventual success of your brainchild. It then becomes the mnemonic with which to spread the memory of your – indubitably brilliant – ideas across potential bright-eyed loyalists to your way of thought.
At this point, one would cease further progress to ponder this grave issue if they’ve not already given into the temptation of a choosing a weak and unworthy mask for their beloved blog, thereby making this humble writer wonder if they were really enthusiastic about it to begin with.
Closer to home, the deep diver began with such wondrous ideals and grew into the present reality after much thought as to the disposition of the musings and more importantly, experience that was to be invested into its future suppositions.
What does branding a blog mean?
Even beyond fleshing out the characterization as a whole, the final step before its anthropomorphic conclusion remained as you could readily guess at – the logo.
The earliest discussions were fraught with heated debates about the gossamer topics presented in the blog and how far their impact on the final design would stretch. Being a team of professionals from a considerable breadth of fields and backgrounds, the professed measures that should be considered paramount in deciding the direction of the design process were exactly as varied as expected.
The only thing we could unanimously agree on was that it had to be fairly minimal.
After arguing over the meta of the design, it was then up to your humble author to actually bring about the realization of the project.
Alright-y then! The first few drafts were as confused as they tend to be.
More in sync with maddened doodling and frantic head-scratching of a designer behind curtains.
With glorious original ideas out of the picture, came the tedious research. This makes up the large majority of any professional in the field.
What did I research about?
I read about the currents and the deep reaches of the ocean and all things marine.
The antique deep diving suit. The mother of pearls that all divers yearn for. The data gathering buoys that bob gently in the sinuous tides. The yellow submarine reminiscent of the musical greats of the past century. A very literal anthropomorphic brain snorkeling in the deep blue. A cunningly represented monogram in the form of an anchor.
All with their subtle nuances and collective meanings that threaded into minimalist frames visible at the farthest distance. All marks of a scientific process meant to invoke interest (and page clicks), thought and memory.
We gathered chittering over the results. Hashing and rehashing our inputs through differently tinted visions of what a logo should be.
Like inundating parents deciding the majestic career of their prodigal child in its entirety.
We were fortunate enough to realize the extensive futility of our arguments. And reconvene with a greater acceptance in mind for foreign ideas.
It will not be a colloquial entity enhanced by the turgidity (pun intended) of the science behind the design. It’d simply be an independent organism, representative of itself without fault.
A crisp, minimal design in the darkest shade there can be, flowing together into an untangled monogram. The Deep Diver.
Planning to get a new logo for your brand or blog? Get in touch with BrandzGarage today!