Running a Social Media Campaign – Marketing Compost for Wamaco
Movies are great. They get better when they get sequels.
The Harry Potter fandom is proof enough of the titanic success a production can garner when chained correctly.
This is also true in the case of advertisements, ergo an ad campaign.
Marketing ads are attempts by their represented businesses to gain business and brag about their services all at once.
The wisest know that ad campaigns can put customer interest through the roof.
This is especially true in the case of marketing behemoths like IKEA and McDonald’s. Organizations that churn out ad chains like Halloween candy all year.
What turns an ad into a campaign?
Quite simply, two ads sharing the same idea and/or theme are technically a campaign. Of course nobody actually makes a campaign with a mere 2 ads. That’s however better explained by a book on the subject. No, what I want to show you today is way cooler.
So we know composting – rotting organic waste into fertilizer – is a good thing. What with all the rage surrounding organic produce, I dare say it’s a great thing.
Now one of our clients is very much into killing two birds with a single stone. Wamaco produces composting powder that speeds up the natural process among other benefits.
This product was to be launched with much pomp and a – drumroll – marketing campaign!
This campaign had to successfully showcase the many selling points of the powder.
What lead to the campaign we launched?
So there we were, like always, sitting around ruminating over the what’s what of the product. Trying to form connections. Think up clever representations. Absurd daily life connotations, yadda yadda yadda.
And as we sat there surrounded on all sides by unyielding creators blocks. The folks did the logical thing and took a break.
Well, not your humble author dear reader. I thought, nay scrambled the recesses of my brain for some acute revelation. A wow for Wamaco.
Loyal reader, I know that rules dictate that at this point, the protagonist is supposed to come up empty handed.
Perhaps to be aided by some benign outside force. An old cave-dweller shouting, “It’s dangerous to go alone! Take this.”
But no, as I sat agitated in a room too large to support my lonesome self – mocked by every nook and shadow of the highly varnished office furniture – I felt the light of ideation shine upon me. Like a raunchy, flickering neon sign, but shining still.
“Animals!” I thought.
“Animals are surrounded by compost,” said the voice in my head, “and they relate to it without distinction.”
Arguably the very first animal I thought of was the cheetah, rather generically for its speed. “Composting will now be as fast as the cheetah” indeed.
And thus, were the creative gates flooded open, and with (remarkable) help from our team who had stumbled back from their tea break, we turned this one idea into a full blown ad campaign. Ready to announce and steady to proclaim for Wamaco.
The unexpected lesson here?
Sometimes ideas can really come out of nowhere. Try being bored the next time you need one.
Need a brilliant idea for a product you’ve been wanting to promote? Want to generate loyal, paying customers from thin air like Wamaco did? Contact us at BrandzGarage to discuss what your next great marketing campaign.