Getting viral on social media – How does it really happen?
Hello Fraaaands….Chai Pi Lo! is a new cringe-worthy set of videos making rounds on social media which has now become a front for everything that is happening in our lives, from playing games to deciding what movies to watch, what food to order and what is the most entertaining thing you’ve seen all day. With the ever evolving digital environment we find ourselves surrounded with, time and again we hear the word ‘viral’ Which actually refers to the fact that your content resonates so enormously that it catches on fire, and ends up being the latest big thing across the internet. It is when your content gets liked, re-tweeted, republished, commented on, blogged about, and it earns you more views than your wildest dreams could ever have imagined.
Before we get into more detail, let’s address the elephant in the room- Is going viral completely an outcome on luck? It would be wrong to say that luck plays no part in it, it sure does, but let’s give credit where it’s due, is the very popular YouTube channel BB Ki Vines a by-product of luck? If you can make people find whether Kiki loves them or not out of moving car, we’d say there’s something much bigger than luck at play here. We’ve listed the 3 biggest factors which contribute to a piece of video content go viral. Remember Despacito?
1. To be trend, you have to know the trend
TVF with Pitchers and AIB with the roast of Arjun Kapoor and Ranveer Singh were already doing their rounds on social media tasting the success at being viral when a nobody from Delhi started his own channel with no financial investments and manpower involved, BB Ki Vines now enters YouTube’s top 10 trending videos the day it releases any content. So, if you want your shot at making anything close to getting viral, make sure you stay up-to-date with the current trends.
2. Great sense of humor
People don’t use social media to get depressed or disheartened, social media for many is an escape to a world full of quality entertainment among other things, people love to share anything that is funny, makes them laugh or is downright mindless hilarity(look up Carry Minati and Deepak Kalal) if you can make people laugh, there are high chances of your content being featured on a number of blogs and get other features too, giving you all the more traction.
3. Sticking to video content
Unless you’re a very famous supermodel or are a newly launched super-car, chances of your content getting viral which is anything not a video are…let’s say not that great. Videos are a big part of the web, and they get shared like crazy all over social media.
If you upload a video to YouTube, Instagram or even Facebook and get discovered by others who like what they see, they may do all the promotion for you by sharing it all over their own social networks. Remember how Sunil Chhetri got the entire nation fawning towards Indian football with a 50 second video.
To conclude, it is now incorrect to say that ‘Content is the King’, Content is now the entire kingdom if you’ve got the pulse of what’s trending, your tone and your formats in place, be sure that getting viral would not be such a distant dream anymore. Experiment. Explore. Be relevant. Be there.