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Basics of UI/UX Design - 1 - The Deep Diver
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Basics of UI/UX Design – 1

laws of ui/ux

Basics of UI/UX Design – 1



Want to get better at UI/UX Design? Here’s how…

Remember when you were a kid, your mother warned you about not to play with fire no matter how appealing it might have looked or not to eat a banana without peeling it first. Now that you are older you know exactly what will happen if you were to do that. Just like that there are a few laws in the universe of UI/UX too that define what to do and what NOT to do while designing a website or an application.

Remember “If it’s not broken, don’t fix it”. Countless designers have gone before you and made mistakes that you can learn from. Find out what they are, and you’ll instantly be a step ahead of the competition.


Here are some UI/UX guidelines to get you started:

Hick’s Law | All about the choices

Hick’s Law
Time’s running out!

Let’s take Hick’s Law for example. Ever found yourself in a dilemma of which toy you should buy when you visited the toy store? This is just what he too is trying to say for UI/UX, the viewer starts to get confused the greater number of options he starts to see.



Miller’s Law | UI/UX limiter

Miller’s Law
All things in moderation

Miller’s Law is closely associated with Hick’s law.
They are even known as “Brother laws”.

How do you ask?

Imagine yourself shopping for shoes on Amazon. As you know, the Amazon UI/UX is designed to show you products in a list form. So as you scroll down viewing options, how likely are you to remember more than the first 7 listings?
An average human brain can’t handle complexity well, in this case, a greater number of options. So to compensate this, a lot of websites and applications offer pages i.e. after a certain number of options are viewed, you need to go to a next page on which the list is continued.


An average human brain can’t handle complexity well, in this case, a greater number of options. So to compensate this, a lot of websites and applications offer pages i.e. after a certain number of options are viewed, you need to go to a next page on which the list is continued.



Serial Position Effect | Alpha & Omega

Serial Position Effect
The Alpha & the Omega

This next one is not a law but rather an effect and this effect is closely associated with Hick’s and Miller’s law. So, to compensate for Miller’s law, you can take advantage of this effect and place two of our most important or best-selling products in the first and last position to ensure sales boost.



Great customer experience is based on trust and meaningful, consistent interactions. Any designer worth their salt must consider cognitive psychology and the effect of their work on their intended audience. For example, If tomorrow Amazon’s website had been changed, i.e. in terms of colours, button positions, layout, etc. Don’t you think they are going to take a hit on their sales?

Observing these laws of UI/UX can help guide a digital designer/developer towards creating the most effective design for any given product. Even though they are not actual laws, but rather tried and true cause and effect relationships, UI/UX designers should, nevertheless, take notice of the driving forces behind the laws of UI/UX in order to design superior products.


This article is part one of three in this series. We will discuss more such laws in future articles. Also, let me know in the comments down below where you can remember these UI/UX laws being used.




Have a UI/UX question? We can give you a UI/UX answer! Contact us at connect@brandzgarage.com to know more about the world of UI/UX and how our expertise in the field can help you grow your brand.



Saquib

Saquib holds 8 years of experience in product, marketing and business analysis. He is the Founder and CEO of BrandzGarage and CPO of The Moustache Laundry.

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