How Will Instagram Hiding the Likes Count Affect Businesses
You may have heard about Instagram’s initiative to remove being able to see the number of likes on a post. So far, Instagram is beta testing this feature in seven countries. It started in Canada and slowly rolled out to six other countries including Japan, Australia, Italy, Ireland, Brazil, and New Zealand.
This change seems to be the right step toward helping people cope with social anxiety and helping them improve their mental health. People tend to associate their worth too much to the number of likes they got on a post compared to others. Seeing any decrease in this number seemed to hurt people’s perception of their value. Not being able to see the number of posts on other people’s pictures should change this situation.
This step taken by Instagram is crucial for people to realize that they are worth much more than just the number of likes. If this feature is released across the world, it will surely help you focus more on creating what you love rather than trying to please the mass audience. On an individual level, these changes are great.
But what about businesses?
This change means one thing – Instagram wants your followers to concentrate on the content that you share and not the number of likes that your posts get.
As the person posting, you will be able to see the number of likes, but none of your followers will. This takes off the pressure of your content being judged and compared with other people’s content.
This also means that ‘likes’ will still play a major role in the algorithm to decide your engagement rates. What this does do to businesses though, is that it reduces the value of likes as social-proof. Instead, what will act as a social-proof indicator is how often you get placed in front of the audience in their feeds, on the explore page and in hashtags. This will more likely become the way you realize your content is performing well.
To sum it up, this change is definitely one that we’re looking forward to. It allows more people to be on the platform without having too much of a negative impact on them which is great for businesses to be able to reach a wider audience.