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create brand association

Create Brand Association For Long Term Success

Image Source A brand is an aspect that differentiates a business from its competitors. It could be a logo, name, term, symbol or their design language. All of these together form the brand identity of a business. Many marketers focus on creating a great brand identity but forget how to build a brand image. The difference between brand identity and brand image is quite simple. Brand identity is created by the business itself, whereas the brand image is what the general consumer thinks about you. Now I know what you are thinking, how...

Image Source A brand is an...

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Convert corporate clients for your business

How to Convert Corporate Clients

You’ve got a great product, a great service but you’re still not able to convert corporate clients! Feels like déjà vu doesn’t it? Don’t worry, here are some of the most crucial points to remember and incorporate in your business in a structured manner so that you can tap corporates to start buying from you. There are four main elements that you need to focus on to get big orders from corporates: ProductLanding PageReach Out ManualDigital Ads PRODUCTS  When it comes to a product or service, having one which can...

You’ve got a great product,...

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What Content Marketing in 2020 Will Look like

Image Source Content marketing has become the name of the game. Brand's have identified that putting out content is crucial to increase their visibility & recognition amidst the heavy competition in the market. Content marketing in 2020 will see a ton of improvements and improvisations. It is evolving very quickly, with new methods, techniques and strategies being developed for content creation every day. The dynamic nature of content marketing requires you to stay in the know of the latest trends and opportunities. For this very reason, we have curated a list of some...

Image Source Content marke...

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soft sell - new age marketing

Moving Beyond Hard Sell: Paradigm Shift in Marketing

In the ever-evolving digital marketing landscape, you need to pay attention to the smallest details or the day won’t be far when your pages are dead and your best audience has deserted you. This year, focus on soft sell and brand activism and see your brand grow. Why hard sell needs to be left behind? In this day and age nobody wants to be sold to; they want to be educated to make informed decisions. So, if you are still asking your audience to buy...

In the ever-evolving digital ...

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PayMe India BrandzGarage Startup Finance

PayMe India: Fix to Startup’s Financial Woes

As a start-up, my company depends on timely cash inflows in a big way. A year back or so, the situation was grim. We were only starting to gain a foothold in the industry and for obvious reasons, most clients weren’t the most punctual in terms of payments. Now, how it was translating for the company, made us nervous. Salaries got delayed and employee morale went for a toss. While, to an extent, we managed it using two-way communications and open door policy, it was clear...

As a start-up, my company depe...

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Drp campaigns are crucial for your business. Here is why.

Decoding Email drip campaigns

Cultivating a loyal customer from a disengaged user is every marketer’s challenge. And, drip campaigns are the magical solution for his woes. Really! As per a study done by Emma, an email-marketing suite, pertinent emails shared with the right audience can produce x18 more revenue and can lead to an 119% increase in click rate. These automated emails based on triggers - specific timelines and user actions - give people the right information at the right time. This is not to say, it works only on emails...

Cultivating a loyal customer f...

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Getting viral on social media – How does it really happen?

Hello Fraaaands….Chai Pi Lo! is a new cringe-worthy set of videos making rounds on social media which has now become a front for everything that is happening in our lives, from playing games to deciding what movies to watch, what food to order and what is the most entertaining thing you’ve seen all day. With the ever evolving digital environment we find ourselves surrounded with, time and again we hear the word ‘viral’ Which actually refers to the fact that your content resonates so enormously that...

Hello Fraaaands….Chai Pi Lo!...

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