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create brand association

Create Brand Association For Long Term Success

Image Source A brand is an aspect that differentiates a business from its competitors. It could be a logo, name, term, symbol or their design language. All of these together form the brand identity of a business. Many marketers focus on creating a great brand identity but forget how to build a brand image. The difference between brand identity and brand image is quite simple. Brand identity is created by the business itself, whereas the brand image is what the general consumer thinks about you. Now I know what you are thinking, how...

Image Source A brand is an...

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Convert corporate clients for your business

How to Convert Corporate Clients

You’ve got a great product, a great service but you’re still not able to convert corporate clients! Feels like déjà vu doesn’t it? Don’t worry, here are some of the most crucial points to remember and incorporate in your business in a structured manner so that you can tap corporates to start buying from you. There are four main elements that you need to focus on to get big orders from corporates: ProductLanding PageReach Out ManualDigital Ads PRODUCTS  When it comes to a product or service, having one which can...

You’ve got a great product,...

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What Content Marketing in 2020 Will Look like

Image Source Content marketing has become the name of the game. Brand's have identified that putting out content is crucial to increase their visibility & recognition amidst the heavy competition in the market. Content marketing in 2020 will see a ton of improvements and improvisations. It is evolving very quickly, with new methods, techniques and strategies being developed for content creation every day. The dynamic nature of content marketing requires you to stay in the know of the latest trends and opportunities. For this very reason, we have curated a list of some...

Image Source Content marke...

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soft sell - new age marketing

Moving Beyond Hard Sell: Paradigm Shift in Marketing

In the ever-evolving digital marketing landscape, you need to pay attention to the smallest details or the day won’t be far when your pages are dead and your best audience has deserted you. This year, focus on soft sell and brand activism and see your brand grow. Why hard sell needs to be left behind? In this day and age nobody wants to be sold to; they want to be educated to make informed decisions. So, if you are still asking your audience to buy...

In the ever-evolving digital ...

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Drp campaigns are crucial for your business. Here is why.

Decoding Email drip campaigns

Cultivating a loyal customer from a disengaged user is every marketer’s challenge. And, drip campaigns are the magical solution for his woes. Really! As per a study done by Emma, an email-marketing suite, pertinent emails shared with the right audience can produce x18 more revenue and can lead to an 119% increase in click rate. These automated emails based on triggers - specific timelines and user actions - give people the right information at the right time. This is not to say, it works only on emails...

Cultivating a loyal customer f...

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Getting viral on social media – How does it really happen?

Hello Fraaaands….Chai Pi Lo! is a new cringe-worthy set of videos making rounds on social media which has now become a front for everything that is happening in our lives, from playing games to deciding what movies to watch, what food to order and what is the most entertaining thing you’ve seen all day. With the ever evolving digital environment we find ourselves surrounded with, time and again we hear the word ‘viral’ Which actually refers to the fact that your content resonates so enormously that...

Hello Fraaaands….Chai Pi Lo!...

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Instagram’s New feature – IGTV

  This year Instagram has released lots of new features. Instagram always comes up with new fun ways for its users to connect to its friends and audiences. Over the years the new upgraded features on Instagram made it to our favorite platform on social media for short-form content. But at the same time, it's going very strong for the marketing game. It’s become more important for any and every business to stay on top using new features to reach their marketing goals. Everyone is freaking over this new feature and you...

  This year Instagram...

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