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technology behind coupons and deals

How to add discounting module in your backend – Technology behind coupon and deals

Discounts/offers/deals This is something you see everywhere. Most of the companies are trying to allure their customer base by giving discounts. Indian startup space is nothing different. Companies give huge discounts to acquire new customers and retain them. But have you ever thought how the backend mechanism works for the coupon system? How is the technology sorted for the various types of offers or deals we see today? So, let me walk you through what it takes in term of technology to run a marketing campaign. And...

Discounts/offers/deals This i...

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Waterfall Model

Software Development Life Cycle- Why Waterfall model is not for the new age startups

The Waterfall model is one of the oldest and most widely used models for software developers around the world. In this traditional model, the developers move on to the next phase of development once the previous phase is completed and each phase begins with the previous phase’s output. The development cycle is fully planned, including the turnaround time and the budget.   Following is the process that the development goes through in the Waterfall model: [caption id="attachment_3792" align="alignnone" width="1000"] Waterfall Model Process[/caption]   First, the business needs are analyzed, and elicitations...

The Waterfall model is one of ...

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eCommerce backend module

Important backend modules every eCommerce venture should have

Post success of companies like Flipkart, Snapdeal, PayTM, Myntra etc. eCommerce has been the new trend in India and nowadays you can literally buy anything online. This article is for the ones who are planning to start a new e-commerce venture or already run one.   We need to understand that eCommerce in its bottom-line is representative of the technology behind it. The better your technology, the better your customer acquisition and retention. eCommerce technology helps a company to cut down their operational cost and time to a...

Post success of companies like...

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