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Instagram hides like count

How Will Instagram Hiding the Likes Count Affect Businesses

Image Source You may have heard about Instagram’s initiative to remove being able to see the number of likes on a post. So far, Instagram is beta testing this feature in seven countries. It started in Canada and slowly rolled out to six other countries including Japan, Australia, Italy, Ireland, Brazil, and New Zealand. This change seems to be the right step toward helping people cope with social anxiety and helping them improve their mental health. People tend to associate their worth too much to the number...

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create brand association

Create Brand Association For Long Term Success

Image Source A brand is an aspect that differentiates a business from its competitors. It could be a logo, name, term, symbol or their design language. All of these together form the brand identity of a business. Many marketers focus on creating a great brand identity but forget how to build a brand image. The difference between brand identity and brand image is quite simple. Brand identity is created by the business itself, whereas the brand image is what the general consumer thinks about you. Now I know what you are thinking, how...

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What Content Marketing in 2020 Will Look like

Image Source Content marketing has become the name of the game. Brand's have identified that putting out content is crucial to increase their visibility & recognition amidst the heavy competition in the market. Content marketing in 2020 will see a ton of improvements and improvisations. It is evolving very quickly, with new methods, techniques and strategies being developed for content creation every day. The dynamic nature of content marketing requires you to stay in the know of the latest trends and opportunities. For this very reason, we have curated a list of some...

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