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create brand association

Create Brand Association For Long Term Success

Image Source A brand is an aspect that differentiates a business from its competitors. It could be a logo, name, term, symbol or their design language. All of these together form the brand identity of a business. Many marketers focus on creating a great brand identity but forget how to build a brand image. The difference between brand identity and brand image is quite simple. Brand identity is created by the business itself, whereas the brand image is what the general consumer thinks about you. Now I know what you are thinking, how...

Image Source A brand is an...

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Instagram’s New feature – IGTV

  This year Instagram has released lots of new features. Instagram always comes up with new fun ways for its users to connect to its friends and audiences. Over the years the new upgraded features on Instagram made it to our favorite platform on social media for short-form content. But at the same time, it's going very strong for the marketing game. It’s become more important for any and every business to stay on top using new features to reach their marketing goals. Everyone is freaking over this new feature and you...

  This year Instagram...

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