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create brand association

Create Brand Association For Long Term Success

Image Source A brand is an aspect that differentiates a business from its competitors. It could be a logo, name, term, symbol or their design language. All of these together form the brand identity of a business. Many marketers focus on creating a great brand identity but forget how to build a brand image. The difference between brand identity and brand image is quite simple. Brand identity is created by the business itself, whereas the brand image is what the general consumer thinks about you. Now I know what you are thinking, how...

Image Source A brand is an...

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Tech trends that are changing the Food Industry

In the last few years, technology has reconstructed the way people interact with each other, buy goods or even to get their jobs done. It won’t be a surprise that technology would change the way that we eat too. Technology has developed in such a way that the resources available than ever before help people choose easier, healthier, affordable, food options. There are products that include mobile apps to connect users to virtual nutritionists and devices that can screen food for allergies or nutrition. Many biomedical researchers and chefs are coming up with...

In the last few years, technol...

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Instagram’s New feature – IGTV

  This year Instagram has released lots of new features. Instagram always comes up with new fun ways for its users to connect to its friends and audiences. Over the years the new upgraded features on Instagram made it to our favorite platform on social media for short-form content. But at the same time, it's going very strong for the marketing game. It’s become more important for any and every business to stay on top using new features to reach their marketing goals. Everyone is freaking over this new feature and you...

  This year Instagram...

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User experience and its importance

With the development of the Internet, the term “User Experience’’ has become a keyword of the Internet product development. The definition of the user experience is not so absolute, and it is also not so sacred and unalterable for ordinary people. In recent years, all people are talking about user experience, it seems that everyone can be a UI/UX designer, as the popularity of design in the world. But what exactly is it and why does user experience matter?   For understanding UX we need to know what...

With the development of the In...

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Creative Ideas

5 Simple Ways to Get Creative Ideas

You know what kills a career in design faster than movie protagonists dispatch villainous fodder? No ideas? Well that’s it, exactly! You can master the art of the pencil, memorize all the irreverent shortcuts for design software, even replicate the Mona Lisa in impeccable 3D, but an empty pocket of ideas would just as soon render your sweat and backache moot. But fear not, dear reader, for I – your loyal author – have just the list to reignite your imagination with these 5 simple ways...

You know what kills a career i...

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eCommerce backend module

Important backend modules every eCommerce venture should have

Post success of companies like Flipkart, Snapdeal, PayTM, Myntra etc. eCommerce has been the new trend in India and nowadays you can literally buy anything online. This article is for the ones who are planning to start a new e-commerce venture or already run one.   We need to understand that eCommerce in its bottom-line is representative of the technology behind it. The better your technology, the better your customer acquisition and retention. eCommerce technology helps a company to cut down their operational cost and time to a...

Post success of companies like...

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