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User experience and its importance

With the development of the Internet, the term “User Experience’’ has become a keyword of the Internet product development. The definition of the user experience is not so absolute, and it is also not so sacred and unalterable for ordinary people. In recent years, all people are talking about user experience, it seems that everyone can be a UI/UX designer, as the popularity of design in the world. But what exactly is it and why does user experience matter?   For understanding UX we need to know what...

With the development of the In...

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Creative Ideas

5 Simple Ways to Get Creative Ideas

You know what kills a career in design faster than movie protagonists dispatch villainous fodder? No ideas? Well that’s it, exactly! You can master the art of the pencil, memorize all the irreverent shortcuts for design software, even replicate the Mona Lisa in impeccable 3D, but an empty pocket of ideas would just as soon render your sweat and backache moot. But fear not, dear reader, for I – your loyal author – have just the list to reignite your imagination with these 5 simple ways...

You know what kills a career i...

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eCommerce backend module

Important backend modules every eCommerce venture should have

Post success of companies like Flipkart, Snapdeal, PayTM, Myntra etc. eCommerce has been the new trend in India and nowadays you can literally buy anything online. This article is for the ones who are planning to start a new e-commerce venture or already run one.   We need to understand that eCommerce in its bottom-line is representative of the technology behind it. The better your technology, the better your customer acquisition and retention. eCommerce technology helps a company to cut down their operational cost and time to a...

Post success of companies like...

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Ad campaign

Running a Social Media Campaign – Marketing Compost for Wamaco

Movies are great. They get better when they get sequels. The Harry Potter fandom is proof enough of the titanic success a production can garner when chained correctly.   This is also true in the case of advertisements, ergo an ad campaign.   [caption id="attachment_3739" align="alignleft" width="390"] Larger campaign[/caption] [caption id="attachment_3737" align="alignleft" width="388"] Series[/caption] Marketing ads are attempts by their represented businesses to gain business and brag about their services all at once.   The wisest know that ad campaigns can put customer interest through the roof.   This is especially true in the case of marketing...

Movies are great. They get bet...

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UX Myths

UNVEIL THE DELUSION – COMMON UX MYTHS 2

There is a dark side of the moon, Al Gore invented the Internet, Drinking alcohol keeps your body warm. You won’t get pregnant if you stand on your head after … well, you get the idea. Right? Myths are those hard-and-fast rules that often start as a conceivable idea or once-off observation that grow and distill into ‘common knowledge’ as it virtually spread. I know I’ve believed a few of these. Not just me but I’ve also asked my UX expert friends for their UX Myths...

There is a dark side of the mo...

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Standee Waffle Love

Designing For The Love – Of Waffles And Wood

Love is such a steep curve to follow. Entire masterpieces keep getting crafted – and devoured – in the wake of its ambivalence.   Now Valentine’s week might be of great import to victims of the heart, but it has a different connotation for digital marketers. Namely, campaigns for the lovesick.   One might argue that preconceptions of love being limited to people is discriminatory. That a person is free to celebrate their love of oddities such as literature, muscle cars, duct tape or even waffles!   How does this go with our...

Love is such a steep curve to ...

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